Modern advancements in technology have continually opened the door for further ways to disseminate information. Some of that information is for leisure, some of it for education and a large portion for commerce. As the high speed Internet infrastructure grows, more people are able to receive information that would have otherwise passed them by. Businesses large and small alike, often can be unprepared for building their Internet presence, and even then, it’s one thing to build a webpage but another thing for people to see it. That’s where search engine optimization, commonly called SEO, comes in. Put simply, SEO makes a webpage return higher in search engine results.
How SEO Works
SEO uses keywords and linking techniques to make a webpage appear higher when someone preforms an Internet search. If an SEO company in Las Vegas wants their webpage to appear higher on a search, they tailor their webpages using keywords one might use to search for their company. SEO specialists research keywords and compare them to search engine return results in order to find what combination will return the webpage highest on a search engine. Linking techniques stem from how search engines “crawl” links, moving from one link to another when indexing their databases. Links directing to a businesses’ webpage increases traffic the most, while links to other pages within the main page itself increases the traffic slightly less. Linking within your main page is important because it allows the search engine to reach keywords on subpages of your main page that may have otherwise gone un-indexed. Search engines have also started hiring humans to help with their indexing by reviewing webpages for quality content, bringing the need for a webpage to both engage search engine algorithms but also human beings.
Determining If SEO Is Necessary
SEO is both easy to understand, and difficult to understand. The concept is easy to grasp, but the application can be complex. The study of keywords and link structure can and often does take some time to understand. Because of these hurdles, a business has a decision to make; forgo SEO entirely, train someone internally and pay them to create SEO content, or pay a third party like an SEO company to create the content. Forgoing SEO will probably leave the business with fewer website views, saving capital in hand, but losing potential capital. Training someone in house has the potential to keep spending within the company, but will cause lost productivity while resources are devoted to either hiring or training someone to handle SEO content creation. Hiring a third party will cost extra capital up front, but saves in lost resources, and has higher potential to increase webpage views and therefore capital inflow because of the professionally produced SEO content. If you’re prepared to hire a Las Vegas SEO specialist, a simple search will return all you need to get started.