We live in a digital world. Technology rules in places across the United States, including Orange County, CA. We send e-mails, money, contracts and attend meetings over the internet. Almost every aspect of the business world has a technological and/or digital component. Surprisingly though, one element that is not digital remains popular. It is the lowly business card. In fact, in spite of predictions to the contrary, business cards remain an integral part of doing business.
The Importance of the Lowly Business Card
A business card is worth more than the paper stock it is printed on. It is a marketing tool. It is a fast, easy and inexpensive way of accessing your potential and existing clients. Overall, business cards remain relevant because they are:
1. Portable: Anyone can carry about a few cards for giving to chance encounters and at business meetings and trade shows.
2. Establish Credibility: A business card informs people who you are, who you represent and other pertinent and valuable information. It establishes your credentials and gives you some credibility
3. Meet Expectations: Surprisingly enough, people still want a business card. They even ask for them.
4. Affordable: When it comes to advertising yourself and your Orange County, CA company, very few things are cheaper and have potentially as great an impact as a business card
5. Provide Direct Advertising: As a means of advertising your company, your skills, your attributes and your product, few forms of marketing are as direct as business cards are without being blatantly pushy
6. Let Individuality Show Through: A business card is one way through which a company can show its own personality. At the same time, it can cater to the individual carrying it allowing them to show his or her own character as well
7. Readily Available: For someone with a cell phone and business card, it does not matter if the phone dies or refuses to work properly. He or she can pass on information for later addition. There is no time wasted in scrolling through old contacts or figuring out how to configure the new addition to a list when time is at a premium. The passing of a business card from one’s wallet to another’s hand takes care of it all.
These are a few of the advantages of having a creatively designed business card on hand.
Business Cards: Market Ready
A business card is an important tool for marketing your business. On a single piece of paper stock, you are providing a potential client or ally all the pertinent information he or she requires. If it is to be successful, the card needs to appear professional. It must be memorable as well as aesthetically pleasing. If your Orange County company’s business cards are all this, they can be one of the most powerful yet simple marketing instruments you can make available quickly.
