LED stands for light-emitting diodes. This energy-efficient light source has been available since the 1960s but has only recently moved into the display and sign arena. Today LEDs appear in traffic lights, camera flashes, and advertising. The use of lit signs as a marketing technique originated in the 18th and 19th centuries but incandescent light bulbs limited creative advertising.
An LED sign is an effective, modern way for businesses to advertise. Some displays can feature animation, allowing signs to show information other than the company name. Animation can highlight promotions and special deals, the time, the weather, or any other information desired. Businesses benefit even more from this because an LED sign is visible for 24 hours a day.
Using an LED sign for business purposes is a highly cost-effective method to promote the company’s services and specials. Some signs display other types of useful information to passersby such as the time or the weather. Installing an LED sign in Arlington, TX is a colorful and attention-grabbing way for businesses to get noticed by the locals. It is an attractive advertising method that generates community interest, which leads to potential customers.
Locating a sign design company is key when investing in an LED display. Identifying pre-existing LED signs that capture attention is a good way to begin picking a sign partner. Some company websites will share pictures of their work, such as the gallery on Legacysignsoftexas.com. Other design companies will have their name on the frame of the sign itself. Working with the right company makes all the difference.
Effective advertising is one of the most important ways that a business generates revenue. One of the easiest ways to accomplish this task is by investing in a quality business sign design. Business signs serve as one of the most visible branding opportunities and using LEDs helps companies stand out even more.