Digital marketing agencies often offer a wide range of services, including search engine optimization (SEO), social media management, email marketing, content creation, and pay-per-click (PPC) advertising. While many digital marketing agencies have in-house PPC specialists, some agencies may choose to work with a white label PPC agency to manage all of their pay-per-click projects.
What is a White Label PPC Agency?
A White Label PPC Agency is a company that specializes in managing PPC campaigns for other businesses, often under the brand name of the company they are working for. This allows digital marketing agencies to offer PPC services to their clients without having to hire and train their own PPC specialists.
The Process of Working with a White Label PPC Agency
Working with a white label PPC agency typically involves the following steps:
Initial consultation: The digital marketing agency and the white label PPC agency will have an initial consultation to discuss the client’s needs, budget, and goals for the PPC campaign.
Campaign planning: The white label PPC agency will create a campaign plan, including target keywords, ad copy, landing pages, and budget allocation. The digital marketing agency and the client will have the opportunity to review and approve the plan before the campaign is launched.
Campaign launch: The white label PPC agency will launch the campaign and monitor its performance. The digital marketing agency will receive regular updates on the campaign’s progress and performance.
Campaign optimization: The white label PPC agency will continually optimize the campaign to improve its performance, including adjusting bids, refining ad copy, and testing new landing pages.
If you’re looking to partner with a white label PPC agency, feel free to contact Wavetelligence, the fastest growing white label digital marketing company in the US at wavetelligence.com.
