Search engine marketing is all about being more visible in search engines. The objective is for your company to appear high in the search results when users input a specific search term that relates directly to your business. High ranking is not “the luck of the draw.” It is the result of the work done by the best Chicago search engine marketing firm.
There are two forms of search engine marketing:
- SEO (Search Engine Optimization)
This is an organic search method. When a potential customer enters a keyword or phrase into a search engine, the results are displayed. When someone is searching for what you do or a product that you provide, you want to rank high in the results. The search results can be bettered by optimizing the website as well as getting important backlinks.
- Paid Search
SEO costs nothing but paying someone to set it up for you. SEM (Search Engine Marketing) does. SEM enables the site owner to purchase listings or exposure in the “sponsored” area of search engine results. The most common approach is PPC, Pay-Per-Click. That means you only pay when a site visitor clicks your ad and visits your site.
Effective Use of Search Engine Marketing
For this strategy to work, the website must be optimized. This may mean minor adjustments or a total overhaul of the site. Before a site can be optimized or before the launch of a paid campaign, you and your Chicago search engine marketing firm will develop a list of keyword and key phrases. These are words and terms that are commonly used within your business or industry.
The next stage is to determine what your short and long-term goals are. In this way, you can decide whether it is better to focus on SEO or SEM, or both. Improving your site rankings organically take time. A paid campaign can start immediately. The right choice is based on traffic expectations, marketing objectives, and budget.
