Most people are aware of SEO (search engine optimization) and how it applies to their website standings on search engines, as well as the importance of using the right keywords so your customers will find your business.
What many small businesses in the Las Vegas area may not realize is that there is also another important aspect of being found, and that is through the use of local SEO. It is also important to know that any recognized SEO strategy you use will be effective across all search engines, not just with Google.
Why Your Business Needs Local Emphasis
More and more people use their mobile devices when they are out in their community, or in a new location, to find what they are looking for. This could be anything from a restaurant to a particular furniture item or even a mechanic or car dealership.
By utilizing local SEO services in Las Vegas, your business will automatically pop up on the search engine page based on their geographic location. Needless to say, it allows you to target the customers in your area, even if they are just passing through and provides the necessary information on your business.
Just how important is local recognition on search engine pages? In studies by Google and other researchers it was found that:
- Over 97% of all customers looking for business do an internet search.
- 95% of people who use a smartphone report they have used it to find a local business based on their phone’s geographic location
- 77% of people who searched for a business online actually make contact with that business
- 59% of those customers contacting the business will visit the business on the day they complete the search
Getting Involved
Getting involved with local SEO services in Las Vegas is more than just using the name of your city and town in your content and your Meta descriptions and tags. While these are important, you will also need to make sure your information is readily available to a range of different local search results.
It will be important to complete the Google Places for Business page for your website, Google+Local as well as Google My Business. You should also consider filling out a Yelp page and working with your Las Vegas web company to ensure all information is completed and accurately provided in the listing, and everything links back to your website.
