What are Promotional Products?

Promotional products include items which exhibit the logo and/or name of something which a business wants to promote. They’re known under different terms, which include promotional items, marketing items, marketing freebies and promos. Those items usually are either freely given away, supplied at a discounted rate, or traded to customers in exchange for a minor service. There literally aren’t any limitations as to what might be a marketing item; if there’s an area for a name or logo on something, it may be used as a marketing item.

Purpose of promotional products

The purpose of marketing items includes increasing interest in the product or company being marketed. It happens in different ways. At first, the consumer positively thinks of the product or company because he’s receiving the promotional item either at a discounted price or for free. Then, a consumer thinks of the product or company as they use the item because he’ll see the name or logo shown on it. Lastly, the ones around the consumer might view the name or logo shown as the product is being used, so it’s advertised again.

This sequence of events will hinge on the consumer positively thinking of the marketing product then using it. If a marketing product is negatively viewed by the consumer or discarded, the marketing item failed and is worthless.


The more typical types of promotional products are wearables. Wearables may be anything from accessories like sunglasses to clothes such as t-shirts. Wearables will make great marketing items because they’re in demand from customers, they’re reusable, and the marketing name/logo usually can be seen by all those around a wearer.

Other items used for promotion

Writing instruments and drinkware are other large classifications of typical marketing items. Coffee cups that have corporate logos, pens that have the phone numbers and names of attorneys, and travel mugs that have company sayings all are examples of those items.

Also, marketing items may be unique and uncommon items. Those marketing items will have the benefit of being more distinctly remembered by a consumer, yet also are less likely to possess broad appeal. Some examples of unique and uncommon marketing items involve: temporary tattoos of a corporate logo, actual tattoos, dog tags that have a consumers logo and name on them, figurines, awards, as well as stress relievers that are shaped like logos. Unique and uncommon promotional products oftentimes become collectibles, and gain a new level of both marketing and cultural status.

Be the first to like.

Pin It on Pinterest

Share This